March 25, 2021
Hi everyone! Today we’re thrilled to share that we will be collaborating with the USGA on supporting the Ladies of Golf podcast and other experiences throughout the year. As you may know, I work for the USGA full time and Fore the Ladies, Inc., is my passion project, so I’m incredibly honored to have their support. From the USGA’s announcement …
In its continuing effort to increase opportunities for more women to play and embrace the game, the USGA has forged a collaboration with Fore the Ladies, Inc., a nonprofit female-based community that brings women together to participate in golf through accessibility and approachability.
Founded in 2019 by USGA staff member Abby Liebenthal, Fore the Ladies marries her two passions, engaging golf fans through the USGA and promoting women’s golf. In addition to clinics, a fitness series and larger events, Fore the Ladies fosters inclusivity with its Ladies of Golf series on the “Fore the Ladies” podcast.
The USGA will collaborate with Fore the Ladies to introduce its listeners to women who work in, play and love the sport across the USGA network – expanding its list of competitors, media, leaders, prominent recreational golfers and others who help to power the $84 billion industry.
“Women play a pivotal role in the game and in its future and it is our responsibility to do all we can to connect them with inspiring female role models and provide inspiration on how to get involved and stay involved,” said Craig Annis, chief Brand officer of the USGA. “We look forward to working with Fore the Ladies as we strive together to elevate and expand the role that women play in golf.”
The collaboration is the latest in a series of USGA initiatives to actively elevate and highlight the role that women play in the game, an effort that began in 1895 with the inception of the U.S. Women’s Amateur Championship. It is one of the USGA’s three oldest championships along with the U.S. Amateur and the U.S. Open, both of which were founded the same year.
“Our goal has always been to introduce more women to everything that golf has to offer,” said Liebenthal, USGA employee and founder of Fore the Ladies. “The ‘Fore the Ladies’ podcast allows us to amplify voices of women in the game and encourage listeners to get involved at our events and clinics. This collaboration will allow us to reach more women interested in golf and hopefully keep them in the sport for a lifetime.”