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Ladies of Golf: Emily Farrell, Abendroth Golf. Starting your own business

Ladies of Golf is back for another season! Hosted by FTL founder and president Abby Liebenthal, meet women who work, play and love the game, while we dive into advice that will help you on the course, in the conference room and beyond.

Let's begin with Emily Farrell, founder and CEO of Abendroth Golf, a women’s golf apparel brand. She is also a PGA Teaching Professional at White Bear Yacht Club. Prior to launching her golf apparel brand, Emily worked at Titleist, Havas Media Group and The Country Club.

While spending eight years working a corporate job and keeping her PGA status, Emily searched for professional apparel to wear on and off the course. She dreamed of providing women with golf attire that functions for the course but can travel off course comfortably without feeling the need to change or stand out. This dream became a reality with the launch of Abendroth Golf’s first signature product, the Peggy Pant, in April of 2020.

Abby and Emily discuss starting your own business, learning on your feet, financials of a business, scaling a business and so much more. Follow Emily and Abendroth Golf on Instagram here.


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